Quantitative Research Methods for Communication: A Hands-On Approach [Paperback]

Quantitative Research Methods for Communication: A Hands-On Approachis a relevant and accessible guide to quantitative research. In clear, straightforward language, the authors encourage students to take an active, hands-on role in the learning process, giving them the tools they need to locate, conduct, collect and present their research. The authors use real communication studies and data sets to make communication research come alive for students. Students are not only introduced to new skills but also given the opportunity to immediately apply these skills in research scenarios. The text integrates helpful features throughout, including chapter objectives, case studies, data sheets, and key terms.

BRIEF CONTENTS

Preface

CHAPTER 1 An Introduction to Communication Research
CHAPTER 2 Empirical Research
CHAPTER 3 Research Ethics
CHAPTER 4 Searching for Previous Research and American Psychological Association Style
CHAPTER 5 Research Structure and Literature Reviews
CHAPTER 6 Variables
CHAPTER 7 Measurement
CHAPTER 8 Reliability and Validity
CHAPTER 9 Survey Research
CHAPTER 10 Content Analysis
CHAPTER 11 Experimental Design
CHAPTER 12 Sampling Methods
CHAPTER 13 Hypothesis Testing
CHAPTER 14 Descriptive Statistics
CHAPTER 15 Chi-Square (?2) Test of Independence
CHAPTER 16 Independent Samples t Tests
CHAPTER 17 One-Way Analysis of Variance
CHAPTER 18 Correlation
CHAPTER 19 Regression
CHAPTER 20 Presenting Research

Appendix A Qualitative Research (Available online https://oup-arc.com/wrench)
Appendix B Textbook Questionnaire (Available online: https://oup-arc.com/wrench)
Appendix C Open-Source Statistical Software Alternatives (Available online: https://oup-arc.com/wrench)
Appendix D Big Data (Available online: https://oup-arc.com/wrench)
Appendix E Advanced Statistical Procedures (Available online: https://oup-arc.com/wrench)

Glossary
Index