Identity Designed: The Definitive Guide to Visual Branding [Hardcover]

Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business,Identity Designedis the definitive guide to visual branding.
 
Writtenby best-selling writer and renowned designer David Airey,Identity Designedformalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliberprojects from a variety of the world’s most talented design studios.
 
You’ll see thehistory and importance of branding, a contemporary assessment ofbest practices, and how there’s always more than one way toexceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points.
 
The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist.
 
Identity Designedis a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of howgood design is good business.

David Aireyis an entrepreneurial graphic designer from Northern Ireland. He writes three of the most popular graphic design blogs on the Internet: DavidAirey.com, LogoDesignLove.com, and IdentityDesigned.com. David's blogs have attracted hundreds of thousands of loyal fans who read and are inspired by his writing every day. David is also the author ofLogo Design Loveand Work for Money,Design for Love.