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Commodity Advertising: The Economics and Measurement of Generic Programs [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Forker, Olan, Ward, Ron
  • Author:  Forker, Olan, Ward, Ron
  • ISBN-10:  002910405X
  • ISBN-10:  002910405X
  • ISBN-13:  9780029104057
  • ISBN-13:  9780029104057
  • Publisher:  Lexington Books
  • Publisher:  Lexington Books
  • Pages:  294
  • Pages:  294
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Jun-1998
  • Pub Date:  01-Jun-1998
  • SKU:  002910405X-11-SPLV
  • SKU:  002910405X-11-SPLV
  • Item ID: 105145360
  • List Price: $129.00
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