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Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity [Hardcover]

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  • Category: Books (Business & Economics)
  • Author:  Hatch, Mary Jo, Schultz, Majken
  • Author:  Hatch, Mary Jo, Schultz, Majken
  • ISBN-10:  0787998303
  • ISBN-10:  0787998303
  • ISBN-13:  9780787998301
  • ISBN-13:  9780787998301
  • Publisher:  Jossey-Bass
  • Publisher:  Jossey-Bass
  • Pages:  288
  • Pages:  288
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-Sep-2008
  • Pub Date:  01-Sep-2008
  • SKU:  0787998303-11-SPLV
  • SKU:  0787998303-11-SPLV
  • Item ID: 105338464
  • List Price: $34.95
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