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Using Qualitative Research in Advertising Strategies, Techniques, and Applicati [Paperback]

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Category: Books (Business & Economics)
Author: Morrison, Margaret A., Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E.
Author: Morrison, Margaret A., Haley, Eric E., Sheehan, Kim B., Taylor, Ronald E.
ISBN-10: 1412987245
ISBN-10: 1412987245
ISBN-13: 9781412987240
ISBN-13: 9781412987240
Publisher: SAGE Publications, Inc
Publisher: SAGE Publications, Inc
Pages: 240
Pages: 240
Binding: Paperback
Binding: Paperback
Pub Date: 01-Jun-2011
Pub Date: 01-Jun-2011
SKU: 1412987245-11-MPOD
SKU: 1412987245-11-MPOD
Item ID: 106707927