Journal Publishing [Paperback]

Journal Publishing is an essential, comprehensive reference for publishing professionals.Journal Publishing is a comprehensive professional guide, catering not only to those new to the area, but also to the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An indispensable appendix makes available addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography.Journal Publishing is a comprehensive professional guide, catering not only to those new to the area, but also to the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (1987), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An indispensable appendix makes available addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography.Journal Publishing is a comprehensive professional guide, catering not only to those new to the area, but also to the most experienced journal publisher and editor/academic. Based on, and extending, the highly successful Journal Publishing: Principles and Practice (now out of print), this book covers all aspects of journal production, from editing, design, marketing and list management to electronic publication. An indispensable appendix makes available addresses of publishers' and editors' associations; provides a glossary of terms and acronyms, and a bibliography.List of figures; List of tables; Preface; 1. Introduction to journals; 2. Editing; 3. Production; 4. Marketing; 5. Subscription management and distribution; 6. Non-subscription revenue; 7. Legal and ethical aspects; 8. l#