At last, an accessible, authoritative, no-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography. This is not quite an encyclopedia but far more than a dictionary. This outstanding teaching and research resource is comprehensive yet brief. It is small and neat, easy to hold and flick through, and it is exactly what students and researchers have been waiting for.At last, an accessible, authoritative, no-nonsense guide to the key concepts in one of the most widely used methodologies in social science: Ethnography. This is not quite an encyclopedia but far more than a dictionary. This outstanding teaching and research resource is comprehensive yet brief. It is small and neat, easy to hold and flick through, and it is exactly what students and researchers have been waiting for.This is a very attractive and welcoming text that is extremely lucid, engaging and often humorous. The author manages to pack the text with many, many relevant examples from key ethnographies, as well as drawing upon her own research experiences and writings. This book is very student friendly which is a major advantage and has found a niche in tone, approach and content; I will refer to it in my own work and teaching.Access Analysis Asking Questions Case Study Chicago School Coding Computer Software Covert Critical Ethnography Ethics Feminist Ethnography Fieldnotes Focus Groups and Group Discussions Generalisation Going 'Native' Grounded Theory Holism Inductive and Deductive Insider Ethnographies Interpretivism Interviews and Conversations Key Informants and Gatekeepers Malinowski Multi-sited and Mobile Ethnographies Participant Observation Participant Observer Oxymoron&llC