Leading Corporate Transformation A Blueprint for Business Renewal [Hardcover]

The definitive guide to successful corporate transformation

?The framework Bob Miles illustrates in his new book has been the key tool Symantec has used to start the shift from being a technology-driven to a customer-driven company. Business leaders facing a variety of corporate transformation challenges will benefit from this important executive briefing.? -- Gordon E. Eubanks, Jr., chief executive officer, Symantec Corporation

The distillation of a stellar twenty-year career, Leading Corporate Transformation is consultant Robert Miles's reply to executives who want to be able to rise to the most pervasive challenge facing them today: how to achieve fundamental transformation without exposing the organization to unacceptable risk. Here, in the form of an executive briefing, are the expert guidance and tools you need to meet a variety of corporate transformation challenges, whether you are trying to reposition a successful company, revitalize a failing one, merge different businesses and cultures, or manage a leadership succession process. These insights are relevant not only for senior executives, but also for managers at all levels of an organization undergoing fundamental transformation. If you are a leader who must effect organizational change, you will want to keep this book close at hand.Corporate Transformation: An Executive Briefing.

THE CORPORATE TRANSFORMATION FRAMEWORK.

Generating Energy for Transformation.

Developing a Vision for the future.

Aligning the Organization and Culture.

Orchestrating the Transformation.

PROFILES IN CORPORATE TRANSFORMATION.

Type I Transformation: Repositioning America's Most admired Utility.

Type II Transformation: Revitalizing a High Tech Legend.

Type III Tl³9