Learning by Example Imitation and Innovation at a Global Bank [Paperback]

In business, as in other aspects of life, we learn and grow from the examples set by others. Imitation can lead to innovation. But in order to grow innovatively, how do businesses decide what firms to imitate? And how do they choose what practices to follow?Learning by Exampletakes an unprecedented look at the benchmarking initiative of a major financial institution. David Strang closely follows twenty-one teams of managers sent out to observe the practices of other companies in order to develop recommendations for change in their own organization.

Through extensive interviews, surveys, and archival materials, Strang reveals that benchmarking promotes a distinctive managerial regime with potential benefits and pitfalls. He explores the organizations treated as models of best practice, the networks that surround a bank and form its reference group, the ways managers craft calls for change, and the programs implemented in the wake of vicarious learning. Strang finds that imitation does not occur through mindless conformity. Instead, managers act creatively, combining what they see in external site visits with their bank's strategic objectives, interpreted in light of their understanding of rational and progressive management.

Learning by Exampleopens the black box of interorganizational diffusion to show how managers interpret, advocate, and implement innovations.

David Strangis professor of sociology at Cornell University. Learning by Exampleis a thoughtful contribution that will enrich the dialogue among sociologists and organization theorists and point to new research questions. ---Rosabeth Moss Kanter,American Journal of Sociology The best book I have read on benchmarking. A penetrating account of why firms benchmark, how they construct reference groups, and how they learn and unlearn from examples. Hayagreeva Rao, Stanford University Graduate School of Business and author ofMarket RebelÓg