Let the Elephants Run: Unlock Your Creativity and Change Everything [Hardcover]

At David Usher’s company, CloudID Creativity Labs, a sign on the wall reads: “Dream big, let the elephants run!” The words are a reminder for us to hold a place in our minds for big ideas. Based on his wildly popular speaking engagements,Let the Elephants Runshows us how to reignite creativity whether in the head office, the home office or the artist’s studio.

Usher believes creativity is in our DNA; it's in everyone, not just the creative class. We all start our lives as creative beings but for many, that spark of creativity becomes lost over time. Usher empowers readers to achieve more “ah ha” moments through two cornerstone principles of creativity: freedom and structure. Using photographs, artwork and illustrations, he shows us that creativity is not magic; it is a learnable skill that any person or business can master. The dynamic full-colour design includes action pages to help readers start cultivating the habit of documenting their ideas for future execution.

A mix of personal anecdotes, and professional examples from the worlds of industry, technology, science, music, and art, this is an essential guidebook to reconnecting with our imaginations and nurturing our creativity in an accessible and productive way.

“Go ahead, write in this book. I dare you. David’s writing will change you, possibly forever.” — Seth Godin, author,The Icarus Deception

“Let the Elephants Runis a wake-up call for sleeping synapses, and an ode to our natural curiosity and imagination. The reader is invited to dare, to reflect, and to play.” — Gillian Ferrabee, Director of Cirque Du Soleil, Creative Lab

“This book is an enthralling exploration of the creative process that will both fascinate and challenge you. David's insightful take on how to both unleash and control one's own creativity is particularly relevant in today's world, where new ideas l£"