Listening to the Future Why It's Everybody's Business [Paperback]

Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.

Microsoft Executive Leadership Series: Series Foreword ix

Preface xi

Acknowledgments xiii

Chapter 1 Listening to the Future 1

Embracing Uncertainty 3

The Shape of Things to Come 15

Technology and the Changing World 17

People Make the Future 22

Note 23

Chapter 2 Managing a Dynamic Business 25

Driving Forces 26

Strategic Technology Capabilities 32

Tenets for Success 39

Dynamic Business: Forces to Watch, Uncertainties to Consider 41

Notes 43

Chapter 3 Prospering in a Blended World 45

Driving Forces 46

Strategic Workplace Technologies 54

Blending Beyond the Workplace 63

Tenets for Success 65

Blend Trends 68

Notes 70

Chapter 4 Insights from Complexity 73

Driving Forces 75

Strategic Technologies to Drive Insights 86

Tenets for Success 92

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