Listening to the Future Why It's Everybody's Business [Hardcover]

Listening to the Future: Why It's Everybody's Business explores the challenges and opportunities facing organizations, the transformations that will ripple through the political, economic, and social environments, and the implications for different industries in the 21st century workplace. Written by Microsoft forecasters Daniel W. Rasmus and Rob Salkowitz, this important book equips your business to get out in front of new technology innovations in the consumer world with the knowledge, practices, and tools to differentiate your business in our competitive, fast-moving global economy.Foreword.

Preface.

Acknowledgments.

Chapter 1. Listening to the Future.

Embracing Uncertainty.

The Shape of Things to Come.

Technology and the Changing World.

People Make the Future.

Note.

Chapter 2. Managing a Dynamic Business.

Driving Forces.

Strategic Technology Capabilities.

Tenets for Success.

Dynamic Business: Forces to Watch, Uncertainties to Consider.

Notes.

Chapter 3. Prospering in a Blended World.

Driving Forces.

Strategic Workplace Technologies.

Blending Beyond the Workplace.

Tenets for Success.

Blend Trends.

Notes.

Chapter 4. Insights from Complexity.

Driving Forces.

Strategic Technologies to Drive Insights.

Tenets for Success.

Sources of Insight.

Notes.

Chapter 5. Building Strategic Advantage Through IT.

The Challenge of Measurinl-