Literature and the Creative Economy [Hardcover]

This book contends that mainstream considerations of the economic and social force of culture, including theories of the creative class and of cognitive and immaterial labor, are indebted to historic conceptions of the art of literary authorship. It shows how contemporary literature has been involved in and has responded to creative-economy phenomena, including the presentation of artists as models of contentedly flexible and self-managed work, the treatment of training in and exposure to art as a pathway to social inclusion, the use of culture and cultural institutions to increase property values, and support for cultural diversity as a means of growing cultural markets.

Contemporary writers have tended to explore how their own critical capacities have become compatible with or even essential to a neoliberal economy that has embraced art's autonomous gestures as proof that authentic self-articulation and social engagement can and should occur within capitalism. Taking a sociological approach to literary criticism, Sarah Brouillette interprets major works of contemporary fiction by Monica Ali, Aravind Adiga, Daljit Nagra, and Ian McEwan alongside government policy, social science, and theoretical explorations of creative work and immaterial labor.

Brouillette has written what will quickly become the definitive account of contemporary British literatureand of the now pandemic effort to monetize creativity. Over the last twenty years, management gurus, policy wonks, and academics of all stripes have set out to calculate the value of self-expression, both to local and national economies and the legions of precarious workers now encouraged to style themselves self-promoting entrepreneurs. Poets and novelists have made similar if far more complex calculations, argues Brouillette's brilliant study, even as they've kept a melancholy eye fixed on the slow but seemingly unstoppable erosion of their art's autonomy. This is the first book to consider what ideas alãI