George Lois is an American icon in graphic design. This book showcases his logos with his own comments on why they work. A bonus in the book is a chapter of world logos made by others with his comments on why they are so good. George continues to prove that a memorable brand name interacting with a strong visual symbol to communicate a humanistic idea is the ultimate art form in graphic communication. If anyone wants to experience the creation of Big Idea Branding, this astounding compilation of his work is the ultimate form of clear, precise, eye-popping communication.
George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands.
- Pharrell Williams
“Many significant and great minds today worship at the Church of George Lois.”
- The Huffington Post
The “Lois Logos” book is truly the best effort so far of George Lois. This book is instructive for today’s creative’s. What can I say, great commentary with an outstanding selection of colorful imagery to support the observations of George.
- The Advertising Show
“The legendary art director released his 11th book, Lois Logos, a rapid-fire retrospective of the best logos and identity designs from his career.”
- Fastcodesign.com
George Lois, born June 26, 1931, in the Bronx, New York City, is an American art director, designer, and author. Lois is perhaps best known for over 92 covers he designed for Esquire magazine from 1962 to 1972. In 2008, The Museum of Modern Art exhibited 32 of Lois’ Esquire covers.
George Lois's brain needs to be studied by scientists. He's contributed to the development of so many iconic brands.
- Pharrell Williams
Many significant and great minds today worship at the Church of George Lois.
- The Huffington Post
The Lois Logos book is truly the best effort so far of George Lois. Thló´
![LOIS Logos: How to Brand with Big Idea Logos [Paperback]](/itemImage/2/4/8/2/2_658046.jpg)