This book demonstrates that a far-reaching shift has occurred in the venture of competition, resulting in a new organizational paradigm, defined as hypercompetition. A complex fabric of new theoretical frameworks, models, strategies, organizational forms and interdisciplinary methods are introduced and explained in the book which addresses hypercompetitive environments in a radically new way, and reveals what is necessary for business survival in these chaotic times.This book demonstrates that a far-reaching shift has occurred in the venture of competition, resulting in a new organizational paradigm, defined as hypercompetition. A complex fabric of new theoretical frameworks, models, strategies, organizational forms and interdisciplinary methods are introduced and explained in the book which addresses hypercompetitive environments in a radically new way, and reveals what is necessary for business survival in these chaotic times.Introduction PART ONE: FORCES DRIVING HYPERCOMPETITION Empirical Evidence The Two Faces of Competition - L G Thomas, III Dynamic Resourcefulness and the Hypercompetitive Shift Austrian and Industrial Organization Perspectives on Firm-Level Competitive Activity and Performance - Greg Young, Ken G Smith and Curtis M Grimm International Perspective Hypercompetition, Japanese Style - Hiroyuki Itami PART TWO: HYPERCOMPETITIVE RESPONSES: NEW ORGANIZATIONAL FORMS AND STRATEGIES Denial The Paralysis of Deep Pockets - James L Bailey Acceleration Building a Leadership Position in a Hypercompetitive Technology Market - Peter Neupert Technological Platforms and Diversification - Dong-Jae Kim and Bruce Kogut The Japanese Beer Wars - Tim Craig Initiating and Responding to Hypercompetition in New Product Development Eating Your Own Lunch - Barrie R Nault and Mark B Vandenbosch&l“D