Market and Myths: Forces for Change in the European Media is the first introductory text to provide a detailed analysis of the European Media in five major Western European countries within the context of a theoretical framework. All forms of the mass media are covered and the impact of media policy on the political, social and cultural life of the countries concerned - Britain, France, Germany, Italy and Spain. Issues such as the continuing role of public service broadcasting and the extent to which a process of Europeanisation has occurred within the Media are examined in a clear accessible style which will make this book essential reading for all those with an interest in the European Media.Chapter 1. Introduction: Background and role of the Media in Western Europe Tony Weymouth Chapter 2. The Media in Britain Tony Weymouth Chapter 3. The Media in France Bernard Lazimet Chapter 4. The Media in Germany Knut Hickethier Chapter 5. The Media in Italy Carlo Sartori Chapter 6. The Media in Spain Lorenzo Vilches Chapter 7. Conclusions: The Europeanisation of the Media, The Future of the Public Broadcasting Sector, Future Policy Making Anthony Weymouth & Bernard Lamizet