Medical Charlatanism in Early Modern Italy [Hardcover]

This is an exploration and reconstruction of the role of charlatans, itinerant medical practitioners, in Italy from the Renaissance to the Enlightenment. David Gentilcore examines the goods and services charlatans provided, their marketing strategies, and dealings with the public, and shows how the authorities attempted to regulate and control their business.

Introduction
I: Perspectives
1. Representations
2. Self-Presentation
II: Goods and Services
3. Origins
4. Licensing
5. Typology
6. Materia Medica
7. Commercial Exchanges and Therapeutic Encounters
III: Communications
8. Times and Places
9. Performance
10. Print
Epilogue
Bibliography
Index

This is a book rich in useful detail about the charlatans....Gentilcore'sMedical Charlatanism in Early Modern Italyshould be read by anyone with an interest in the history of popular, alternative and folk medicine. --David Elton Gay,Sixteenth Century Journal