Mythologies: The Complete Edition, in a New Translation [Paperback]

No denunciation without its proper instrument of close analysis, Roland Barthes wrote in his preface toMythologies. There is no more proper instrument of analysis of our contemporary myths than this bookone of the most significant works in French theory, and one that has transformed the way readers and philosophers view the world around them.

Our age is a triumph of codification. We own devices that bring the world to the command of our fingertips. We have access to boundless information and prodigious quantities of stuff. We decide to like or not, to believe or not, to buy or not. We pick and choose. We think we are free. Yet all around us, in pop culture, politics, mainstream media, and advertising, there are codes and symbols that govern our choices. They are the fabrications of consumer society. They express myths of success, well-being, or happiness. As Barthes sees it, these myths must be carefully deciphered, and debunked.

What Barthes discerned in mass media, the fashion of plastic, and the politics of postcolonial France applies with equal force to today's social networks, the iPhone, and the images of 9/11. This new edition ofMythologies, complete and beautifully rendered by the Pulitzer Prizewinning poet, critic, and translator Richard Howard, is a consecration of Barthes's classica lesson in clairvoyance that is more relevant now than ever.

Teacher, man of letters, moralist, philospher of culture, connoisseur of strong ideas, protean autobiographer . . . of all the intellectual notables who have emerged since World War II in France, Roland Barthes is the one whose work I am most certain will endure Susan Sontag

One of the great public teachers of our time, someone who thought out, argued for, and made available serveral steps in a penetrating reflection on language sign systems, texts --and what they have to tell us about the concept of being human Peter Brooks

With so much new matel#h