The Name of the Game The Business of Sports [Paperback]

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind-the-scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams.

Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

ROOTS OF THE SPORTS BUSINESS, OR HOW WE GOT TO WHERE WE ARETODAY.

Baseball.

Football.

The Second Generation.

The Legacy.

WHAT PAYS THE BILLS?.

TV 1--Birth of a Giant.

TV 2--Growth to Success and Trouble.

Radio, First and Always.

Through the Turnstiles.

While the Games Play On.

Far from the Madding Crowd.

WHERE THE MONEY GOES.

Star Struck.

Building Blocks of Dreams.

The Nuts and Bolts of Sports.

EXPANSION.

Probing the X Factor.

FAN EQUITY.

A Business Lesson.

Bibliography.

Index.

Jerry Gorman is the author of The Name of the Game: The Business of Sports, published by Wiley.

Kirk Calhoun is the author of The Name of the Game: The Business of Sports, published by Wiley.