Nathan's Famous The First 100 Years of America's Favorite Frankfurter Company [Hardcover]

Nathans Famous: The First 100 Years of Americas Favorite Frankfurter Company chronicles the history and business strategies of company founder Nathan Handwerker that led to the success of an iconic international brand and two of Americas most loved foods: The Nathans Famous Frankfurter and Crinkle-cut French Fries. Brimming with photos of historic Coney Island, New York, Nathans Famous restaurants, and intimate family memories of author, former company Senior Vice president and grandson William Handwerker; Nathans Famous details entrepreneurial spirit, business lessons, dramatic corporate missteps and growth. William includes insights into three generations of the Handwerker family, beginning with the founders early life, growing up in extreme poverty in Galicia, Poland, as well as his own sons and grandson who contributed to expanding geographic locations, menu and the overall brand. Nathans may have started as a small hot dog stand in 1916, but by sticking to his philosophy to give em and let em eat, he was able to beat his competition by providing top quality food at low prices. Nathans Famous reveals the successes, trials and tribulations of growing Nathans original vision into the international frankfurter corporation it is today.

Author William Handwerker is the grandson of Nathan Handwerker, founder of Americas favorite frankfurter company and the iconic Coney Island, New York institution. Working alongside his grandfather and father, Murray, for 30 years, William penned Nathans Famous to commemorate the enormous entrepreneurial spirit of his grandfathers legacy and the business history of one of Americas most loved foods---the Nathans Famous frankfurter. William has been interviewed by The Food Channel, the History Channel, and numerous national and New York media. He resides in Roslyn, New York and Delray Beach, Florida.Through lessons and photos, Nathans Famous chronicles the history, behind-the-scenes business strategieslãÂ