Whether in person or electronically, users come to the public library from outside the library realm. And that s exactly where genuinely transformational ideas lie. In this book Doucett mines new territory by exploring how successful organizations outside the stacks conduct their business. By analyzing what several private-sector organizations and their leaders are doing outstandingly well, she quickly hones in on transformational concepts that are ready for application in public libraries, offering more than a hundred innovative ideas that can be put into practice to improve customer service and day-to-day library operations. Canvassing the worlds of advertising, online commerce, fundraising, retailing, and more, Doucett profiles such successful professionals as
- Margaret Atwell, Kickstarter
- Chris Wilson, L.L. Bean
- Brian Kevin and Ginny Wright, Down East Magazine
- Kate Chaney Chappell, Tom's of Maine
- Walter Briggs, Briggs Advertising
An exciting survey of creativity in action, Doucett's book will encourage public library directors, managers, trustees, and staff to cross-pollinate their own expertise with innovative ideas from outside the stacks.