How, Fevre asks in his brilliant new book, can we critique Max Weber's iron cage of economic rationality if we're looking at the world from inside it? The great intellectuals of the past Marx, Durkheim, Simmel, Weber, Cooley and more recently Polyani were deeply troubled by a growing market mentality that we now so tepidly accept as inevitable. I won't spoil the story but Fevre puts his finger on the moment when things went off track, and sets us back on track so we can take an honest look at our lives today. This is an enormously important challenge to our basic thinking about the most important organizing force in the world today: the market. A must read. ;
Arlie Russell Hochschild, author of The Commercialization of Intimate Life,
and co-editor of Global Woman: Nannies, Maids and Sex Workers in the New Economy
The New Sociology of Economic Behaviour seeks to revitalize the classical approach and introduces students to the essential ideas in the field. It also shows researchers and graduate students how to make use of concepts like demoralization, cheap labour, dignity at work and a fair day's pay, to develop critiques of current economic arrangements.'Fevres book is a long overdue iconoclastic assault on the pretensions of economic sociology. Drawing the reader back to the sociology classics the author forces the reader to reconsider long cherished beliefs about contemporary business and the long avoided issue of morality. It is compulsl³-
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