Selling Power magazine says, To his powerful and famous clients, Barry Maher is simply the best sales trainer in the business. Sell far more, sell it faster, sell it easier. * Win customer trust instantly, by telling the whole truth about a product. * Transform negatives into powerful selling points. * Compare your product's shortcomings to a competitor's strength and come out on top. * Prove to your customers how perceived negatives translate into superior performance and greater satisfaction. And what does Selling Power say about NO LIE: TRUTH IS THE ULTIMATE SALES TOOL? They call it a bestseller waiting to be discovered. Discover it today.
- ISBN13: 9780978732134
- Condition: New
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