Online Intermediaries for Co-Creation: An Explorative Study in Healthcare [Hardcover]

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages companies go through in adopting such co-created solutions. ?As such, the work appeals for both its academic scope and practical reach.Introduction.-?Theoretical Framework.- Empirical Study 1:?Identifying Online Innovation Intermediaries? in Healthcare.- Empirical Study 2:?Exploring Online Innovation Intermediaries? in Healthcare.-?Chapter V - Empirical Study 3:?Organizational Adoption of User Innovation Inputs.-?Discussion and Conclusion.?? ??Dr. Christoph W. K?nne received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg, where he was a research associate at the Chair of Information Systems I, especially Innovation & Value Creation (Prof. Dr. Kathrin M. M?slein).

This book investigates the powerful role of online intermediaries, which connect companies with their end customers, to facilitate joint product innovation. Especially in the healthcare context, such intermediaries deploy interactive online platforms to foster co-creation between engaged healthcare consumers and innovation-seeking healthcare companies.

In three empirical studies, this book outlines the key characteristics of online intermediaries in healthcare, their distinct strategies, and the remaining challenges in the field. Readers will also be introduced to the stages cl#”