This book makes a significant contribution to cultural economic approaches to organizational and economic life. Specifically it offers both a survey of the field, as well as a practical guide to doing 'cultural economy'. The text, which builds upon du Gay's earlier work, will engage with a range of debates from cultural studies, sociology, anthropology, geography, and management. It brings du Gay's style and originality to bear on the subject of culture and economy, and results in a book that will once more make a solid contribution to cultural studies.This book makes a significant contribution to cultural economic approaches to organizational and economic life. Specifically it offers both a survey of the field, as well as a practical guide to doing 'cultural economy'. The text, which builds upon du Gay's earlier work, will engage with a range of debates from cultural studies, sociology, anthropology, geography, and management. It brings du Gay's style and originality to bear on the subject of culture and economy, and results in a book that will once more make a solid contribution to cultural studies.Introduction: 'Identity' After 'The Moment of Theory' The Identity of Persons I The Identity of Persons II Which Is the 'Self' in 'Self-Interest'? 'Self-Service' Retail, Shopping and Personhood Re-Instating an Ethic of Bureaucratic Office Office, Ethos and Persona in Public Management The Tyranny of the Epochal 'Change', Epochalism and Organizational Casuistry The Trouble with Governance State, Bureaucracy and Freedom