The Peace, Love & Potato Salad Cookbook [Hardcover]

What happens when you appeal to Kickstarter to fund your first attempt at making a bowl of potato salad? Well, if youre Zack Brown, you end up raising $55,492, a story that goes viral, a charity-minded PotatoStock Festival, and, eventually, a potato salad cookbook for the masses. The Peace, Love & Potato Salad Cookbook is the result of one mans attempt at making potato with the help of the world. Featuring 24 delicious and wide-ranging potato salad recipes, this fun and engaging cookbook is the result of the generous support of the backers who elevated Zack Browns crowdfunding appeal from a simple, good-humored joke to philanthropic levels covered by Good Morning America, The Today Show, CNN, and the Huffington Post. In an effort to do the most good that he can, with the Kickstarter funds and his new found fame, Zacks new cookbook will continue to spread the word about peace, love, & potato salad. Best of all, this tasty collection of potato salad recipes represents the positive change we can accomplish  even from the smallest ideas -- when we all work together.Potato Salad never used to be a thing. I mean, its always been a thing, but until some guy raised $55,492 for a bowl of potato salad on Kickstarter, it was never a thing. Its always just been potato salad. A compound common noun. And then, for a second, it was Potato Salad. When you would write or say Potato Salad, youd have to capitalize it. Like peoples names and places and God.Im not saying Potato Salad was God. But something about potato salads ascension to Potato Saladfrom unremarkable to remarkablestrikes me as noteworthy. I think its how all of us, whether we were backers or co-conspirators, or culture reporters working on deadline, or Internet trolls, imbued a common thing with greater meaning. Anybody who contributed money, or yelled Hey, Potato Salad Guy! at Zack, or asked Whats this Potato Salad thing that Facebook wont shut up about?it felt like we were all in on thel£#