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Pfizer And The Challenges Of The Global Pharmaceutical Industry [Paperback]

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  • Category: Books (Business & Economics)
  • Author:  Axel Jorn
  • Author:  Axel Jorn
  • ISBN-10:  3960670060
  • ISBN-10:  3960670060
  • ISBN-13:  9783960670063
  • ISBN-13:  9783960670063
  • Publisher:  Anchor Academic Publishing
  • Publisher:  Anchor Academic Publishing
  • Pages:  32
  • Pages:  32
  • Binding:  Paperback
  • Binding:  Paperback
  • Pub Date:  01-Jun-2016
  • Pub Date:  01-Jun-2016
  • SKU:  3960670060-11-MPOD
  • SKU:  3960670060-11-MPOD
  • Item ID: 100241688
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Dec 25 to Dec 27
  • Notes: Brand New Book. Order Now.
This Case Study defines the global pharmaceutical industry and its boundaries, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters' Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore it explains and evaluates Pfizer's new strategy and examines what Pfizer did in the recent years to maintain their profitability.
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