Planning and Implementing Your Major Gifts Campaign [Paperback]

Planning and Implementing Your Major Gifts Campaign is partof the Excellence in Fund Raising workbook series. Thismuch-needed guide is designed to help fund raisers demystify theprocess of major gifts fund raising and conduct a major giftscampaign that will get results. Using an accessible workbookformat, Suzanne Irwin-Wells, a well-respected fund raising expert,shows step by step how to identify prospects, select and trainvolunteers, increase the confidence of solicitors, and plan andimplement an effective major gifts campaign. The book is filledwith helpful worksheets, checklists, and real-life examples.Figures, Exhibits, and Worksheets.

Preface.

The Author.

1. Understanding Major Gifts.

Major Gifts and the Fund Raising Cycle.

The Donor Pyramid.

The Characteristics of Major Gifts.

Where Major Gifts Fit in an Integrated Development Plan.

Ongoing Major Gifts Efforts.

The Major Gifts Campaign.

Working Together to Solicit Major Gifts.

2. Preparing for Major Gifts.

Fostering a Philanthropic Attitude.

Developing a Case for Support.

Developing the Campaign Case.

Fulfilling the Role of Campaign Manager.

Assessing Your Organization's Database.

Planning Your Campaign Materials.

Checklist for Success.

3. Setting Goals.

Creating a Gift Chart.

Responding When the Total Is Less Than You Need.

Using the Gift Chart to Plan the Campaign.

4. Identifying, Qualifying, and Rating Potential Donors.

Understanding What Makes a Major Gifts Prospect.

Why You Can't Solicit EvlC[