The papers arising from the ICMI study seminar on the popularization of mathematics held at the University of Leeds, UK, 1722 September 1989.This book presents the papers arising from the ICMI study seminar on the popularization of mathematics held at the University of Leeds, UK, 1722 September 1989. The event was organized in conjunction with a highly successful touring exhibition known as the 'Pop Maths Roadshow'.This book presents the papers arising from the ICMI study seminar on the popularization of mathematics held at the University of Leeds, UK, 1722 September 1989. The event was organized in conjunction with a highly successful touring exhibition known as the 'Pop Maths Roadshow'.This book presents the papers arising from the ICMI study seminar on the popularization of mathematics held at the University of Leeds, UK, 1722 September 1989. The event was organized in conjunction with a highly successful touring exhibition known as the 'Pop Maths Roadshow'. Inspired by the discussion document prepared by Howson, Kahane and Pollak, the symposium consisted of three plenary sessions discussing the problems faced in the popularization through particular media. Members were present from a variety of backgrounds and discussion groups were devoted to specific themes, such as the image of mathematicians, TV and films, and mathematics in different cultures.Foreword; 1. A study overview G. Howson and J. P. Kahane; 2. Mathematics in different cultures (Report of the working group); 3. Mathematics for the public E. J. Barbeau; 4. Making a mathematical exhibition R. Brown and T. Porter; 5. The role of mathematical competitions in the popularization of mathematics in Czechoslovakia V. Burjan and A. Vrba; 6. Games and mathematics M. De Guzman; 7. Mathematics and the media M. Emmer; 8. Square One TV: a venture in the popularization of mathematics E. Esty and J. Schneider; 9. Frogs and candles - tales from a mathematics workshop G. Hatch and C. Shiu; 10. Mathematics in primelã¾