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Power Of Reinforcement, The (suny Series, Alternatives In Psychology) [Hardcover]

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  • Category: Books (Psychology)
  • Author:  Stephen Ray Flora
  • Author:  Stephen Ray Flora
  • ISBN-10:  0791459152
  • ISBN-10:  0791459152
  • ISBN-13:  9780791459157
  • ISBN-13:  9780791459157
  • Publisher:  State University of New York Press
  • Publisher:  State University of New York Press
  • Pages:  288
  • Pages:  288
  • Binding:  Hardcover
  • Binding:  Hardcover
  • Pub Date:  01-May-2004
  • Pub Date:  01-May-2004
  • SKU:  0791459152-11-MPOD
  • SKU:  0791459152-11-MPOD
  • Item ID: 100860412
  • Seller: ShopSpell
  • Ships in: 2 business days
  • Transit time: Up to 5 business days
  • Delivery by: Apr 06 to Apr 08
  • Notes: Brand New Book. Order Now.
According to Stephen Ray Flora, reinforcement is a very powerful tool for improving the human condition despite often being dismissed as regarding people as less than human and as overly simplistic. This book addresses and defends the use of reinforcement principles against a wide variety of attacks. Countering the myths, criticisms, and misrepresentations of reinforcement, including false claims that reinforcement is rat psychology, the author shows that building reinforcement theory on basic laboratory research is a strength, not a weakness, and allows unlimited applications to human situations as it promotes well-being and productivity. Also examined are reinforcement contingencies, planned or accidental, as they shape behavioral patterns and repertoires in a positive way.
  • Used Book in Good Condition
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