Primary Greatness: The 12 Levers of Success [Paperback]

“With his trademark clarity, Covey emphasizes the importance of integrity and intrinsic rewards.Primary Greatnessis an ideal book for anyone looking for guidance in how to live a truly successful, worthwhile life of service.”—Daniel H. Pink,New York Timesbestselling author ofDrive: The Surprising Truth About What Motivates UsandWhen: The Scientific Secrets of Perfect Timing

For fans ofPrinciples,Grit, andThe Power of Habit,Primary Greatnessoutlines the twelve levers of success—a set of principles for achieving a happy and fulfilling life.

Many of us are hurting. We have chronic problems, dissatisfactions, and disappointments. We feel overwhelmed by burdens we carry. The idea of living a “great life” can seem like a distant dream.

Stephen R. Covey—the late, legendary author ofThe 7 Habits of Highly Effective People—believed there were only two ways to experience life: primary greatness or secondary greatness. Through his books and speaking, he taught that the intrinsic rewards of primary greatness—integrity, responsibility, and contribution—far outweighed the extrinsic rewards of secondary greatness: money, popularity, and the self-absorbed, pleasure-ridden life that some people consider “success.”

In this posthumous work, Covey lays out clearly the 12 levers of success that will lead to a life of primary greatness: Integrity, Contribution, Priority, Sacrifice, Service, Responsibility, Loyalty, Reciprocity, Diversity, Learning, Teaching, and Renewal. For the first time, Covey defines each of these 12 qualities and how they can be leveraged in your daily life to lead you to both professional success and personal happiness. Featuring his trademarked wisdom that has inspired countless readers and leaders,Primary Greatnessonce again delivers classic Covey advice in a concise and reader-frieló,