Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference [Paperback]

This volume includes the full proceedings from the 1999 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida. The research and presentations contained in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, international marketing, advertising, marketing education, among others. ?

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academys flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.?

Choosy Consumers and Their Preferences.- Advances in Pricing Research.- Advertising.- Emerging Theoretical and Empirical Perspectives? for the 21st Century.- Cross-Functional Issues in Marketing Decision Making.- Experiential Applications in Consumer Behavior Education.- Researching International Markets.- Insights on Service, Quality, and Customer Satisfaction Issues.- Service Quality and Customer Loyalty.- Emerging Issues in Sales Management.- International Issues and New Directions in Marketing Ethics and Ecological Consumption.- International Services Marketing.- Affective Involvement and Consumption.- Increasing Research Efficiency Through Technology.- Predictors of Sales Performance.- Insights into Different Buying Processes.- l32