The Psychology Of Wine Tasting Perception And Memory [Paperback]

With growing appreciation of wine around the world,there is increasing interest in the skills of wine experts. Todate there is evidence that wine experts are better tasters thannovices however the exact differences between these two groupsremains unclear. This book outlines what is currently known about thetasting skills of wine experts and presents the results of a rangeof studies on the role of memory in wine tasting. Overall the resultsadd to a growing body of evidence to suggest that wine tasting skillsare not simply based on basic perceptual sensitivity related totasting and smelling the elements in wine, such as aromas and flavours.Rather verbal long-term memory plays a vital role during somewine-related tasks. Another important finding is that the accuracyof wine expert descriptions and perceptual memories are far fromperfect. For those looking to understand more about the psychologyof wine tasting this book gives a fascinating insight intowine expertise and its development.