The Rebel Rules Daring To Be Yourself In Business [Paperback]

When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra location, location, location. He bought a notorious pay-by-the-hour motel in a seedy San Francisco neighborhood.
A dozen years later, Chip is the boy wonder of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun.
InThe Rebel Rules,Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators.
The Rebel Ruleswill show you how to:

• Tap into your natural talents and focus on what you can control
  
• Build a fanatical customer base and create great buzz
  
• Engage employees and encourage them to break the rules
  
• Kick butt in business and still have a life
  

With exercises and activities that will develop these and other business skills,The Rebel Ruleswill transform the way you approach your career.Contents

FOREWORD by Richard Branson

I. INTRODUCTION

The New Rules of Business

Rebels Rule with Courage and Authenticity

II. FEELING EIGHTEEN YEARS OLD AGAIN AND ACTING LIKE IT

1. Getting in Touch with Your Inner Rebel

Are You a Rebel?

Finding Your Glass Slipper

Business Rebel Hall of Fame Profile: Richard Branson

Thinking of Your Life as a Novel

Reconnecting with Your Childhood Passions

How You Bucked the Norm: An Exercise

How to Create Your Own Personal Mission Statement

Learning from Your Job History

The Frustrations Table: How to Bring About Personals.