This book examines the ethical challenges posed by new media formats, technologies and audiences.This timely book examines the ethical challenges posed by new media formats, technologies and audiences. It considers how these emerging genres and technologies work, how they are reshaping the public sphere, and how the connections between product and viewer, and producer and media consumer, are being changed by new shows and formats. With so much interest in contemporary media forms and so many heated debates about media ethics, this book will be a must for journalists, media practitioners and theorists.This timely book examines the ethical challenges posed by new media formats, technologies and audiences. It considers how these emerging genres and technologies work, how they are reshaping the public sphere, and how the connections between product and viewer, and producer and media consumer, are being changed by new shows and formats. With so much interest in contemporary media forms and so many heated debates about media ethics, this book will be a must for journalists, media practitioners and theorists.This analysis of the ethical challenges posed by new media formats, technologies and audiences considers many aspects of these emerging genres and technologies. It reveals how they work and are reshaping the public sphere, as well as how the connections between product and viewer, and producer and media consumer, are being changed by new shows and formats. With so much interest in contemporary media forms and so many heated debates about media ethics, this book is essential to journalists, media practitioners and theorists.1. Introduction: an ethics of engagement Elspeth Probyn and Catharine Lumby; 2. Real appeal - the ethics of reality TV Catharine Lumby; 3. Arguing about ethics Duncan Ivison; 4. Their own media in their own language John Hartley; * Beyond the disconnect: practical ethics interview with Maxine McKew; 5. A viable ethics: journalists and the ethnic queslÃç