This book argues for an overhaul of the way media assistance is evaluated, and explores how new thinking about evaluation can reinforce the shifts towards better media development. The pursuit of media freedom has been the bedrock of media development since its height in the 1990s. Today, citizen voice, participation, social change, government responsiveness and accountability, and other demand-side aspects of governance, are increasingly the rubric within which assistance to media development operates. This volume will appeal to scholars and students of media development and communication for social change whilst simultaneously representing a deep commitment to translating theoretical concepts in action-oriented ways.
1.Introduction.- 2. Quick and Dirty: bureaucratic-driven evaluation.- 3.?Getting the story straight.- 4.?Collaborating for effective and transformative evaluation.- 5.?Question and answers, and that vexed question of impact.- 6. Conclusion.
Jessica Noske-Turner is a postdoctoral researcher in the School of Media and Communication at RMIT University, where she is part of the Digital Ethnography Research Centre. Her research interests focus on media, communication and technology for social change and development.
Noske-Turner provides a granular and much-needed assessment of evaluation in international media assistance and development programs. She deftly shows why evaluation is sorely lacking in many programs, and offers virtuous and innovative interventions that engage affected communities and yield strategic and normative value. With its smart blend of analytical and practical insights, the book should be of interest to development scholars and practitioners alike.
Professor Silvio Waisbord, George Washington University, USA
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