Written in a highly accessible (and often witty) style, this groundbreaking book addresses a number of generational issues. Deal provides a description of each issue, a summary of the relevant research results, a principle that can be applied to resolve (or at least mitigate) the issue, and practical advice for applying the principle in the workplace.  Applying these principles will help everyone to work with, work for, attract, manage, retain, and develop leaders of
all generations.
Preface vii
Introduction Do Not Pass Go Without Reading This Chapter! 1
Principle 1 All Generations Have Similar Values; They Just Express Them Differently 14
Principle 2 Everyone Wants Respect; They Just Don’t Define It the Same Way 31
Principle 3 Trust Matters 51
Principle 4 People Want Leaders Who Are Credible and Trustworthy 72
Principle 5 Organizational Politics Is a Problem—No Matter How Old (or Young) You Are 84
Principle 6 No One Really Likes Change 100
Principle 7 Loyalty Depends on the Context, Not on the Generation 118
Principle 8 It’s as Easy to Retain a Young Person as an Older One—If You Do the Right Things 144
Principle 9 Everyone Wants to Learn—More Than Just About Anything Else 172
Principle 10 Almost Everyone Wants a Coach 194
Conclusion 210
Answers to a Few Questions 214
Appendix A 215
Appendix B 219
Appendix C 223
Appendix D 227
Appendix E 231
Appendix F 235
References and Suggested Reading 237
Acknowledgments 241
About the Author 243
Index 245
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