The Revolutionary Mission American Enterprise in Latin America, 19001945 [Paperback]

This is the first book to explore the impact of American corporate culture on Latin American societies in the decades before World War II.During the 20th century American corporations have spread American material productivity, and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.During the 20th century American corporations have spread American material productivity, and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.During the twentieth century, American corporations have spread American material productivity and American values such as consumerism and competitiveness around the globe. People in other nations have accepted some aspects of American corporate culture while vehemently rejecting others. The Revolutionary Mission is the first book to explore the impact of American corporate culture on Latin American societies and to examine its influence on the populist nationalist movements of the 1930s.Part I. Merchant Republic to Corporate Empire: 1. Merchant republic to corporate empire; Part II. Marines and Cultural Revolution in Central America: 2. Liberal revolution and corporate culture; 3. Nicaragua; 4. Honduras; Part III. Peru: 5. The alliance for modernization; 6. Resistance communities; Part IV. Chile: 7. Salitreras and socialism; Part V. Sugar and Power in Cuba: 8. Sugar l³1