Rule of Thumb: A Guide to Small Business Basics [Paperback]

Rule of Thumb: A Small Business Guide to Basics is an introductory guide for first-time entrepreneurs and small business owners seeking to gain a basic understanding of what it takes to operate a small business. A business owner needs to be aware of legal requirements, financial resources, record-keeping requirements, marketing basics and strategies, communication skills, human resource laws, as well as issues that may arise on a day-to-day basis. Knowing and following the laws will keep you out of legal trouble. Knowing and applying the skills needed to run your business on a day-to-day basis will increase the odds of your success. Rule of Thumb: A Small Business Guide to Basics will assist you in gaining a basic understanding of what it takes to operate a small business successfully.Marian Shalander Kaiser is an author, the owner of WriteWorks, Inc., and an adjunct professor at the University of Nebraska at Omaha (UNO), teaching Managerial Communications. Her professional experience includes serving as a Corporate and Foundation Manager for the Omaha Performing Arts Society, teaching high school and college English and Oral Communications, serving as Executive Director of the Bluffs Arts Council, and filling the position of Associate Director of the National Conference for Community and Justice (NCCJ) Midlands Region. Marian is a graduate of the University of Nebraska at Lincoln, earning a B.S. in English and Education. She earned a Master of Arts degree in English from UNO, a certificate in nonprofit management from UNO, and a certificate in arts administration and management from the University of Massachusetts at Amherst. Kaiser is also a bilingual speaker of Czeck and English.