Selling For Dummies [Paperback]

Your guide to the most up-to-date selling strategies and techniques

No matter your skill level, this new edition of Selling For Dummies helps you lay the foundation for sales success with the latest information on how to research your prospects, break down the steps of the sales process, follow up with customers, and so much more.

Selling, when done right, is more than a job—it's an art. With the help of Selling For Dummies, you'll discover how to stand head-and-shoulders above the crowd by knowing your clients, and approaching selling with passion and a positive attitude. The book covers making killer sales pitches and presentations, using the latest technologies to your advantage, establishing goals and planning your time efficiently, partnering with others, addressing clients' concerns, and closing more sales.

• Includes expert tips for harnessing the power of the Internet to increase sales
• Covers the latest selling strategies and techniques in the Digital Age
• Explains how mastering selling skills can benefit all areas of your life
• Explores the newest prospecting and qualification strategies

If you're brand new to the sales scene or a seasoned salesperson looking to win more clients and close more sales, Selling For Dummies sets you up for success.

Part I: Laying a Solid Foundation for Selling 7

Chapter 1: Selling Makes the World Go Around 9

Chapter 2: The Seven-Step Selling Cycle 19

Chapter 3: What to Sell 29

Part II: Doing Your Homework Before You Sell a Thing 47

Chapter 4: Understanding Your Potential Clients 49

Chapter 5: Selling What Your Prolâ