Sense and Respond: The Journey to Customer Purpose [Hardcover]

The authors argue that lean production should be driven by the desire to achieve optimal customer service by sensing and responding to the customer. The customer is at the centre of the process and the organisation needs to respond in a holistic way so that the customer can impact on the design and delivery of products and processes. The book is based upon substantial research and practice by leading practitioners and heralds a paradigm shift in thinking on these issues.PART I: RE-VIEW Competent Ideas are No Longer Acceptable Value Restoration is Not Value Creation Customer Purpose Defines Customer Value PART II: RE-MIND New World: New Theory Unlearning Organisations Purpose, Value, Action PART III: RE-INSPIRE There is No Change without Leadership Creating a Past-Less Future The Power of Possibility PART IV: RE-CREATE Not Business as Usual, A Completely Different Business Creating a Customer Value Enterprise Choice, Freedom and Power to Do What Matters

'Sense and Respond is a key approach that overlays the supply of Managed Services. It inevitably increases value for our customers beyond that of traditional service delivery.' - Tsuneo Kato, Group VP of Global Services, Service Business Group, Fujitsu Limited

'Sense and Respond is a radical departure for the entire service sector, a dramatic shift in thinking that could revolutionise services in the same way as Six-Sigma and TQM transformed the world of production. Congratulations for this brilliant contribution - we will all benefit immeasurably.' - Roger Camrass , Director, Business Transformation Group, Fujitsu

'...this pioneering approach demonstrates just what can be achieved from being truly customer-focused. The real significance of the authors' work is that it starts by understanding what the customer is trying to achieve...customer purpose...rather than from customer satisfaction or even customer delight.' - Professor Daniel T. Jones, Chairman, Lean Enterprise Acadlãd