AFast Companybest book of the year
AWashington Postbestseller
Winner of the 2017 Axiom Business Book Award in Business Technology
How do you tell a real trend from the merely trendy? How, for example, will a technology--like artificial intelligence, machine learning, self-driving cars, biohacking, bots, and the Internet of Things--affect us, our businesses, and workplaces? How will it eventually change the way we live, work, play, and think--and how should we prepare for it now?
In The Signals Are Talking, noted futurist Amy Webb shows us how to analyze the true signals --those patterns that will coalesce into a trend with the potential to change everything-and land on the right side of disruption. The future, Webb shows, isn't something that happens to us passively. Using a proven, tested methodology, she enables us to see ahead and forecast what's to come--challenging us to create our own preferred futures.
Amy Webbis an author, futurist, and founder of the Future Today Institute, a leading future forecasting and strategy firm that researches technology and answers What is the future of X? for a global client base. Now in its second decade the Institute advises Fortune 500 and Global 1000 companies, government agencies, nonprofits, universities, and startups around the world. Amy was named to the Thinkers50 Radar List of those management thinkers most likely to shape the future of how organizations are managed and led
. Webb teaches us to listen...[she] combines well-researched, reader-friendly insights on Google, drones and artificial intelligence with a system of questions you can bring to your next strategy meeting...
Chicago Tribune Will undoubtedly help leaders contemplate what lies ahead. Webb provides a logical way to sift through today's onslaught of events and informatilóT
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