From reviews for the bestselling Danish edition:
... dashing and idiomatic language that is a pleasure to read. Berlingske Tidende
... an appetizer and eye opener... Hoffmeyer is a modernistic pioneer in the wide open spaces of the natural sciences... Politiken
... extremely well written and interesting manifesto for a bioanthropology... Inf.
It should be read by anyone who likes to be wiser and at the same time to be challenged in his habitual conception of the relations between culture and nature. Weekend Avisen
On this tour of the universe of signs, Jesper Hoffmeyer travels back to the Big Bang, visits the tiniest places deep within cells, and ends his journey with uscomplex organisms capable of speech and reason. What propels this journey is Hoffmeyers attempt to discover how nature could come to mean something to someoneby telling the story of how cells, tissue, organs, plants, animals, even entire ecosystems communicate by signs and signals.
JESPER HOFFMEYER is Professor in the Biosemiotics Group at the Institute of Molecular Biology at the University of Copenhagen. He has published six books in Danish on social and philosophical aspects of biology and is a regular contributor to leading Danish newspapers. He has been the editor of two major Danish magazines on science, technxnd society, and is presently a member of the board for The Centre for Ethics and Law, University of Copenhagen.
Foreword
1. Signifying
On lumps in nothingness, on not
2. Forgetting
On history and codes: the dialectic of oblivion
3. Repeating
On Natures tendency to acquire habits
4. Inventing
On life and self-reference, on subjectivity
5. Opening Up
On the sensory universe of creatures: the liberation of the semiosphere
6. Defining
The mobile brain: the language of cells
7. Connecting
On the triadic ascendance of dualism
8. Sharing
On language: existential bioanthropology
9. Ul“D