As large firms move into international markets, smaller firms find it increasingly difficult to compete internationally. This book explores the nature of the international market for smaller firms and discusses ways that they can compete and use their unique competitive advantages in the global markets. The chapters examine niche markets that do not require economies of scale and ways of rethinking the relationship between local and global markets. Tamir Agmon and Richard L. Drobnick also explore the need to design new control systems across borders that recognize local norms and the new accounting systems that have developed based on differing country environments.
Contributors 1. Comparative Advantage and Competitive Advantage: An Introduction,Tamir Agmon and Richard Drobnick Part I Globalization: Should You Do It? 2. How Small Firms Can Achieve Competitive Advantage in an Interdependent World,Yair Aharoni Part II Changing Your Mind-Set, Changing Your Strategy 3. What It Takes to Become a Globally Oriented Corporation,Christine R. Hekman 4. Understanding Internationalization: Sense-Making Processes in Multinational Corporations,Paula J. Caproni, Stefanie Ann Lenway, and Thomas P. Murtha Part III The Environment of Global Markets 5. The Accessibility of International Financial Markets,Mark Weinstein 6. Accounting Aspects of Globalizing American Firms,Dan Elnathan and Jerry L. Arnold 7. United States Trade Laws as Barriers to Globalization,Alan M. Rugman and Michael V. Gestrin 8. Negotiating the Initial Phases of Cross-Cultural Alliances,Kathleen K. Reardon and Robert Spekman Part IV Practical Applications 9. The Transfer of Production Planning and Control Systems from Plants in the United States to Other Parts of the World,Gerhard Plenert 10. Buyer-Supplier Coordination lcw