Social Media Marketing [Paperback]

This book challenges the popular belief that social media marketing is not only a fundamental aspect of contemporary marketing but is essential for its success. Covering all of the key aspects of social media marketing, the author acknowledges indeed, argues that some aspects of social media marketing are right for some organizations, brands and products. This book will appeal to all those who are studying, practicing or considering practicing social media marketing. Also, as social media marketing is now considered to be an integral element of digital marketing, and digital marketing intrinsic to contemporary marketing then the book will be relevant to anyone studying or practising marketing per se.