The somolo Experience In Digital Marketing [Paperback]

In todays highly cluttered digital marketing environment there is a great need for marketers to fully comprehend a new breed of consumers. This book introduces the rising trend of SoMoLo consumers. Nowadays, consumers are rapidly moving between channels and platforms, and that is why marketers are finding it so difficult to implement an integrated marketing strategy. For example, a consumer can check into a store with the use of a geolocation service (Foursquare), redeem an offer that is available and share their comment on that platform. Then immediately they can post an update to their Facebook timeline, while referencing the retailers page. SoMoLo consumers have three basic characteristics; SOcial media engagement, phone MObility and need for LOcal findability. In the following chapters, the authors will conceptualize this new mindset, while providing examples to illustrate the case. The target audiences of the book are marketing practitioners, digital marketing consultants, entrepreneurs and PR executives.