Spin: Politics and Marketing in a Divided Age [Paperback]

In the early twentieth century, political operatives did their work in the backroom, a shady place of secret deals and dark arts. Today, they have moved from the dim light of the backroom to the bright lights of the war room, the central command for political campaigns.

Aided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.

Spinfocuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.

REVIEW COPIES:

Marketing strategist and political analyst Clive VeronisSpin: Politics and Marketing in a Divided Agenow updated and with a new introduction reflecting on the current era of Brexit and Trump.

PRAISE FOR CLIVE VERONI ANDSPIN:

Finalist, National Business Book Award

Exceptionally well-written and entertaining . . . The author also provides a compelling argument for reinventing marketing teams to exploit events and expose brands to captive audiences in innovative ways. Techniques featured in the book are supported by well-known business examples, political events, and marketing stories that are highly relevant, powerful, and entertaining, effectively reinforcing how companies and political strategists influence voters and consumers alike. Delightfully captivating and riveting, this is a must-read for marketers and polil#}