Stanley Baldin Conservative Leadership and National Values [Paperback]

A reinterpretation of the career of Stanley Baldwin (18671947), Conservative leader and three times prime minister.This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923 37 and three times prime minister, in terms of his construction of a 'national character', his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held 'national values'.This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923 37 and three times prime minister, in terms of his construction of a 'national character', his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held 'national values'.This book is both an examination of one of the dominant figures of twentieth-century British politics, and a contribution to the understanding of political leadership and Conservative ideology. It reinterprets the career of Stanley Baldwin, Conservative leader 1923-37 and three times prime minister, in terms of his construction of a public character, his exploitation of the new mass media, and his exposition of a distinctive Conservative doctrine and language. Baldwin's remarkable ascendancy is shown to have been based on his manipulation of widely-held national values. Introduction: the historical problem; 1. Public career; 2. Political leadership; 3. Influences: business and ethics; 4. Influences: communitlƒ+