Steps To Win [Paperback]

In this book I share many ideas on how to build a rock solid foundation to your whole sales approach. I start with showing you the roots through to creating a winning sales strategy. That is - understanding how your client is thinking. This is the foundation of solid sales skills. It's the beginning of mastering the meetings market.

After reading this book, you will know how to sell more. Ciara clearly walks you through how to build trust and confidence with the Meeting Planner so they want to do business with you.

Andy Dolce - Owner and Operator of Dolce Hotels & Resorts, Voted one of the Top 25 Most Influential Executives in the Meetings Market

I was chasing a corporate client for 3 years, each year filling out the RFP and bidding on their business but not winning it. I worked with Ciara, I implemented just three of the strategies she recommended and boom. I won 75% of that client's meetings business for this year.

Heather Thornton - Director of Sales, Yew Lodge Business Solutions, UK

I have completed my review of your training materials. I think they are absolutely fabulous as is. I don't think there is anything I would change.

Jessie States - Manager of Professional Development, Meeting Professionals International

Ciara has a brilliant way of focusing you on the client and making the sale all about them.

Sally Lopez - Regional Director of Global Sales, Hard Rock Hotels, Europe

We are always trying to get an edge, trying to figure out how to make Meeting Planners happy and win their repeat business. I really want to know their hot buttons. This is great because we get to learn what drives them nuts. We came up with a game plan, some bullet points. Some great things to apply with the team in Texas. lӠ