Sticky Knoledge Barriers to Knoing in the Firm [Paperback]

What exactly is sticky knowledge?

Having recognized that knowledge assets are rapidly becoming their most precious source of competitive advantage, a large number of organizations are now attempting to transfer best practices. Yet best practices still remain stubbornly immobile.

Sticky Knowledge reveals that the transfer of practices is a complex phenomenon, and demonstrates the range of barriers to transferring best practices within the firm. Written in a brief and accessible format, Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.

Taking a fresh look at accepted wisdom, and presenting research findings that conflict with some established views, the book will be essential reading for academics and students addressing issues related to knowledge and the firm. Practising managers and MBA students will also find it of immense value.Why don't best practices spread within firms? What exactly is sticky knowledge? Gabriel Szulanski defines the popular concept of stickiness and its operationalization, providing a roadmap for understanding and further researching this topical issue.`The most helpful suggestion I can give potential readers is this: start reading. From the opening paragraphs, most readers will sense that they are safe in the hands of a skilled expositor who has hold of an important problem - and who, it subsequently turns out, has attacked that problem by deploying a substantial battery of research skills with notable theoretical and methodological sophistication. The result is a set of findings that challenge conventional wisdom about the problem of

intrafirm transfer of best practice, and provide important insights into related issues in the theory and practice of slÓ}